Privacy

Last updated: June 25, 2025

1. Introduction

This Privacy Policy describes how we collect, use, store, and share your personal information when you visit or use our website https://truecold.io (the “Site”) and related services.

2. Information We Collect

We collect the following types of information:

  • Automatically collected data: IP address, browser type, device identifiers, pages visited, timestamps, cookies, and usage statistics.

  • Information you provide directly: Name, company, email address, phone number, job title, and communication content submitted via contact forms, newsletter subscriptions, demo requests, or customer support interactions.

We do not knowingly collect personal data from children under the age of 13.

3. Purpose of Collection

We process your information to:

  • Provide and improve our cold-chain traceability services, including real-time temperature monitoring, anomaly detection, and data dashboards.

  • Respond to inquiries, schedule demos, and send marketing communications with your consent.

  • Conduct analytics, ensure compliance, and prevent fraud.

  • Fulfill legal obligations and respond to enforcement requests.

4. Legal Basis for Processing (EU Data Subjects)

Where applicable, we rely on the following legal bases under the General Data Protection Regulation (GDPR):

  • Performance of a contract to deliver our services.

  • Your consent for marketing communications.

  • Legitimate interests such as website security and analytics.

5. Cookies and Tracking Technologies

We utilize cookies and similar tracking technologies (e.g., Google Analytics) to analyze site usage, enhance user experience, and provide targeted advertising. EU visitors will receive a cookie consent banner allowing them to accept or reject non-essential cookies.

6. Sharing Your Information with Third Parties

We may share your personal data with trusted third-party service providers for purposes including analytics, customer relationship management (CRM), email marketing, hosting, infrastructure, and legal compliance. We do not sell your personal information. Aggregated or anonymized data may be shared for benchmarking or analytical purposes.

7. International Data Transfers

Your personal data may be transferred and processed outside your country of residence, including within the EU and the United States. We ensure such transfers comply with GDPR by implementing appropriate safeguards such as Standard Contractual Clauses.

8. Data Retention

We retain personal data only as long as necessary to:

  • Provide and improve our services.

  • Comply with contractual obligations.

  • Meet legal, tax, and accounting requirements.

Accounts inactive for more than three years may have personal data deleted.

9. Security Measures

We implement industry-standard security controls including:

  • Encryption in transit and at rest (TLS/HTTPS).

  • Firewalls and strict access controls.

  • Regular security assessments and audits.

  • Data minimization practices.

10. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data.

  • Restrict or object to our processing of your data.

  • Withdraw consent for marketing communications.

  • Receive your data in a portable format.

  • Lodge a complaint with a supervisory authority.

To exercise these rights, please contact us using the information below. We will respond within 30 days or sooner as required by law.

11. Children’s Privacy

Our Site is not intended for children under 13 years of age, and we do not knowingly collect their data. If you believe we have collected information from a child under 13, please contact us immediately so we can delete it.

12. Policy Updates

We may update this Privacy Policy from time to time. Significant changes will be communicated via email or posted on this page with an updated “Last updated” date.

13. Contact Information

For any questions, requests, or concerns regarding this Privacy Policy, please contact:

TrueCold SL
Email: privacy@truecold.io